From the Mind of the Hip Hop Producer: Inside The Beat Cave

Greetings. It’s 2014 and social media is where it’s at. People gravitate to what they can relate to and get familiar with and this is clearly seen when we think of the popularity of things like viral video, twitpics, memes and the mighty Instagram. Music and entertainment in general is now INSANELY about the visual. Not one to be left behind, allow me to introduce the first episode of my new web series ‘Inside The Beat Cave”. Despite the name it will NOT be simply a series of beat-making videos. It will feature artists in recording sessions, writing sessions and even fun chill sessions. Basically the idea is the let viewers in on what goes on behind the scenes in the studio. We want you guys to feel like part of the family! Gone are the days when producers were able to send out an email blast and say “buy beats online at affordable prices” or “check my website for hot rap beats” Just like with every other industry in this new global economy, one must build and maintain a brand. Artists you need to understand this too. This is the age of information and enlightenment. No time to get lost.